Now in its second edition, The 2016 QSR State of the Industry report brings you insights and actionable intelligence from the rapidly growing quick service restaurant industry.
This report contains the full results of our exclusive survey of over 250 quick service operators, concentrating on areas of special interest, like all the big changes coming your way with new overtime regulations, new menu labeling requirements and the changing market regarding healthcare insurance for the workforce.
What you will learn:
- What changes operators are making in preparation for the new overtime regulation rules
- What operators believe to be the “most important” factors in their business strategies
- What percent of operating budgets are spent on marketing
- Exclusive commentary on hot topics for 2016 from the industry’s top influencers
Table of Contents:
Page 3 | Executive Summary | By Shelly Whitehead, editor, QSRweb & Pizza Marketplace
Page 7 | Industry Survey Results
Page 7 | Your brand and what makes you, you
Page 9 | The food of your brand’s life
Page 11 | The care and handling of your team
Page 14 | Your path forward
Page 16 | How you share “the love”
Page 18 | Growing up
Page 21 | Industry Insights
Page 21 | Chatbots: Helping QSRs Engage Customers, Drive Positive Reviews | By Lillie Green, head of product, Flok
Page 23 | Gearing Up for Menu Labeling | By Lanette Kovachi, global dietitian, Subway
Page 25 | The Necessity of a Firm Foundation for Cause-Based Marketing | By Justin McCoy, vice president of marketing, Cousins Subs
Page 27 | Diversification: Finding the Formula That Grows Your Brand | By Carlo Ruggiero, co-founder, Kono USA LLC
Page 29 | Fast Food Capitalizes on Whole Grains | By Kelly Toups, RD program director, Whole Grains Council
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